On Brand
Trends, client successes, our thoughts on what makes a brand great and a little fun peppered in.
Want branding and marketing knowledge dropped in your inbox once in a while?
A/B Testing
Simply put, A/B testing is a way to compare which message, design, or placement generates the best response. A/B testing is also known as split testing.
Cost Per Thousand (CPM) No, the abbreviation is not a typo; leave it to marketing to be confusing.
You know about Pay Per Click (PPC) and Cost-per-click (CPC); now let's learn about Cost Per Thousand, referred to as CPM or cost per mille. CPM indicates the price of 1,000 advertisement impressions on one web page. Google Ads, which I'm familiar with, works on both a CPM and CPC model.
Cost-per-click (CPC)
Cost-per-click (CPC) bidding means that you pay for each click on your ads. Think of it this way, how much are you willing to pay for someone to walk into your digital store? Then, once they arrive, it's up to you to keep them engaged or on a journey to becoming your customer.
Pay Per Click (PPC)
In online marketing, yes, you sometimes have to pay to get traffic to your website; that is where PPC or Pay Per Click comes in.
Search Engine Results Page (SERP)
Have you Googled yourself lately, or as my kids say, “searched up” yourself? Take a moment and search for your and your company's names, then come back and read this.
Search Engine Optimization (SEO)
SEO is part of the recipe for success in the constant battle to be found online. So, what is SEO, Search Engine Optimization? This term refers to all strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement on the search results page of a search engine (SERP), which we will talk about next week.
7 Digital Marketing Terms You Need to Understand to Grow Your Business
Are you a business owner or leader looking to understand marketing better? If so, you've come to the right place! In my second series of 2023, we'll discuss seven marketing terms you should know and understand to grow your business and be clear when your marketing staff talks about them.
On Brand Series Recap
Being On Brand is being authentic and consistent. We help answer the question, what does it mean to be On Brand?
The best companies know that branding is not just something you figure out over lunch.
Branding, It’s the company's reputation, it’s the public perception of your organization, and it's what people think when they think of your company.
A brand is not just a logo or slogan; it's much more than that.
Don't worry so much about whether or not you're original.
Not everyone can be a Plaid Moose, but everyone can be unique.
Customer service is another way companies can demonstrate their brand values.
Excellent customer service can build trust between consumers and brands, which leads many buyers back into stores repeatedly (and ultimately increases sales).
Companies need to be brands that speak in the way their customers speak.
So what comes to mind when thinking about a brand like Starbucks? The first thing is an urban scene with many people on laptops, drinking coffee, and having meetings. That’s their voice!
Brands must communicate specific things to their customers.
A brand is a promise you make to your customers about what you will do for them. It’s how you want them to view your company
You could have a great product, but you need an excellent name to get noticed.
You've got a product that will change the world, and you want everyone to know about it, but customers will only notice if you have a good name for your company or product.
How do customers figure out who's being real and who isn't?
At first glance, a brand is simply an image or idea that consumers have about the products or services of a company. But when we dig deeper into this notion of "brand awareness," we find something more profound.
Come oot ‘n aboot to the Hops and Hotdish Event
Oh fer fun! Come oot n’ aboot to Southern Valley Alliance’s Minnesota-themed fundraiser (which we did the branding for). Traditional midwestern buffet dinner, beer tasting provided by Shakopee Brewhall, silent/live auctions, meat raffle, live music and more.
Trust and Consistency are Key to an Authentic Brand
Customers trust brands that are authentic, consistent, and reliable. They also tend to trust people more than other marketing materials, including advertisements and commercials.
Four Things a Company needs to be "on brand."
For my fourth message in the On Brand Series, we have a list of four things for your knowledge base; see what we did there?
The most important thing to understand about your brand is your goals.
To understand your brand, you must look at it from all sides. This means understanding your goals as a company, goals for your brand, how people perceive it, and what customers want and expect from you.
Be Authentic and Consistent to build your brand
It’s my humble opinion that it’s best to focus on being yourself and being consistent. This will help you build trust with current and potential customers.