On Brand
Trends, client successes, our thoughts on what makes a brand great and a little fun peppered in.
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Reputation Management: Why Yelp Reviews Still Matter (Yes, Still)
Client Personas: Your Marketing SuperPower
Website Best Practices: Why Social Media Links Don’t Belong in Your Website Header
Plaid Moose Creative 2025 Year in Review | Branding, Marketing & Creative Wins
Content: Does Anybody Actually See It?
Every content creator eventually asks, "Does anybody actually see the content I create? And does it even matter?"
News Release: 2025 Tommy’s Olympic Speed Walk, an Event By BeLikeTommy Project, To Be FREE For All
Minnetrista, MN – The BeLikeTommy Project invites the community to experience a day built entirely around community, inclusion, and fun at the 4th Annual Tommy’s Olympic Speed Walk, hosted at the Mound Westonka High School track. Designed to create a welcoming space for everyone, this free event welcomes people of all ages and abilities to join in a joyful 1.1-mile walk and celebration.
News Release: Marketing Agency Expands
Excelsior, Minn: Minnesota-based creative marketing and graphic design agency Plaid Moose Creative announced a strategic acquisition of Javelin, a Roseville, MN-based digital marketing agency. This marks the second acquisition for Plaid Moose over the last two years.
News Release: BeLikeTommy Project
Why Outsourcing to a Marketing Firm Makes Sense
Marketing is essential for the success of any business, especially in today's fast-changing landscape. This is where the Unicorn Marketing Director comes into play. This mythical creature is believed to possess all the necessary skills, innovative strategies, and insights to help a business reach new heights. However, the question remains—is this legendary figure truly the answer to all marketing problems, or is there a more practical approach that businesses can take?
The Myth of the Unicorn Marketing Director
Marketing is essential for the success of any business, especially in today's fast-changing landscape. This is where the Unicorn Marketing Director comes into play. This mythical creature is believed to possess all the necessary skills, innovative strategies, and insights to help a business reach new heights. However, the question remains—is this legendary figure truly the answer to all marketing problems, or is there a more practical approach that businesses can take?
News Release
The Secret Guide to Social Media: TikTok
Welcome to a deep dive into the world of social media, where trends shift as quickly as the next viral video. As a Gen Z Social Media Coordinator, I’m happy to share my tips and tricks for succeeding in this dynamic landscape. If social media seems daunting to you, don’t worry. You’ve come to the right place.
The Secret Guide to Social Media: LinkedIn
Welcome to a deep dive into the world of social media, where trends shift as quickly as the next viral video. As a Gen Z Social Media Coordinator, I’m happy to share my tips and tricks for succeeding in this dynamic landscape. If social media seems daunting to you, don’t worry. You’ve come to the right place.
The Secret Guide to Social Media: Pinterest
Welcome to a deep dive into the world of social media, where trends shift as quickly as the next viral video. As a Gen Z Social Media Coordinator, I’m happy to share my tips and tricks for succeeding in this dynamic landscape. If social media seems daunting to you, don’t worry. You’ve come to the right place.
The Secret Guide to Social Media: YouTube
Welcome to a deep dive into the world of social media, where trends shift as quickly as the next viral video. As a Gen Z Social Media Coordinator, I’m happy to share my tips and tricks for succeeding in this dynamic landscape. If social media seems daunting to you, don’t worry. You’ve come to the right place.
The Secret Guide to Social Media: Facebook
Welcome to a deep dive into the world of social media, where trends shift as quickly as the next viral video. As a Gen Z Social Media Coordinator, I’m happy to share my tips and tricks for succeeding in this dynamic landscape. If social media seems daunting to you, don’t worry. You’ve come to the right place.
The Secret Guide to Social Media: Instagram
Welcome to a deep dive into the world of social media, where trends shift as quickly as the next viral video. As a Gen Z Social Media Coordinator, I’m happy to share my tips and tricks for succeeding in this dynamic landscape. If social media seems daunting to you, don’t worry. You’ve come to the right place.
The Executive's Guide to Creating an Effective Marketing Plan on a Budget
Finally, define the financial resources available to execute your marketing strategy and keep track of spending regularly. An effective marketing plan can yield incredible results and help any business succeed when done correctly.
The Executive's Guide to Creating an Effective Marketing Plan on a Budget
Next, define your overall marketing strategy – including search engine optimization (SEO), social media, content creation, advertising, direct mail, video, and more. Each of these tactics should be considered in relation to the budget available and the desired outcome.
The Executive's Guide to Creating an Effective Marketing Plan on a Budget
Identifying the market and target customers are also important for setting marketing goals. By understanding the market and your target customer, you can create marketing goals focusing on their needs and interests. This will help you better understand the best way to reach your target customer and the type of message that resonates with them, ultimately making your marketing goals easier to reach.