Finally, define the financial resources available to execute your marketing strategy and keep track of spending regularly. An effective marketing plan can yield incredible results and help any business succeed when done correctly.

Next, define your overall marketing strategy – including search engine optimization (SEO), social media, content creation, advertising, direct mail, video, and more. Each of these tactics should be considered in relation to the budget available and the desired outcome.

Identifying the market and target customers are also important for setting marketing goals. By understanding the market and your target customer, you can create marketing goals focusing on their needs and interests. This will help you better understand the best way to reach your target customer and the type of message that resonates with them, ultimately making your marketing goals easier to reach.

After your executive summary has been set and you've clearly defined the mission, vision, and values of your organization. The next step is to start by identifying the market you are targeting. Consider factors such as customer demographics, trends, location, and other data points to help form a clear picture of your target customer.

When crafting an effective marketing plan, it is important to have a clear mission, vision, and values statement. This will help guide the direction of your marketing strategy and goals. The mission statement should reflect what your company is trying to accomplish with its marketing initiatives, while the vision statement should provide an ideal picture of what success looks like.

Are you looking for the essential steps to create a successful marketing plan that will yield tangible results? If so, then you’ve come to the right place. In this blog post, we’ll be discussing the seven essential steps you need to take to create a marketing plan that works.

Engagement is not just for your website, nor is it just for prospecting. Direct mail is a perfect way to keep your current customers returning and create loyalty to your brand. Learn more about this topic in this week’s blog post written by Greg McCurry!

We all want to know that our marketing is effective. How will you measure the results of your direct mail campaign if you don't have clicks to count? Learn more by diving into this week’s blog post written by Greg McCurry!

When was the last time you got a handwritten note? I’m guessing it's been a while. With direct mail marketing, there’s something special about receiving an envelope with a handwritten note and a tangible item such as a brochure or catalog.

Digital printing has been a game changer for direct mail. Now, like email, each message can be unique to your prospects. There is something special about receiving a personally addressed mailer, which makes your prospects feel valued and appreciated.

Think direct mail is expensive? Think again! Direct mail is often more cost-effective than other marketing channels, such as print ads and digital campaigns.

Direct mail and print marketing have been around for decades, but it can be easy to forget just how powerful these strategies can be. In this blog post, we’ll explore why direct mail is making a resurgence and why it remains an important part of any marketing strategy.

We all have budgets and know we can’t always hire a full-time writer to generate original content.  We also know that your team is busy. Have you asked one of your co-workers to write an article for your trade association magazine lately?  That's where content marketing comes in.