Customer service is another way companies can demonstrate their brand values.

Customer service is another way companies can demonstrate their brand values. It doesn't matter how great your products or services are. If customers don't feel valued as people and not just as money-earning assets, you won't be able to establish a connection with them. The best companies have already figured this out: customer service is an extension of your branding efforts.

Think about it—what makes you feel good when you experience good customer service from a company? Is it the product itself? Or is it the interaction with someone at that company? If you're like most people, I'm willing to bet that interacting with another person made all the difference for you.

If this sounds familiar and maybe even obvious... well... yeah! But still important enough to mention again: excellent customer service can build trust between consumers and brands, which leads many buyers back into stores repeatedly (and ultimately increases sales).

Let’s dive deeper into how customer service can be a brand-building goldmine! First off, let’s start by discussing the importance of positive interactions. We’ve all been there - you call a company with a question or issue, and you’re met with a grumpy representative who clearly would rather be doing anything else with their time. How does that make you feel about the company? Probably not great. On the other hand, when you’re greeted by a friendly and helpful representative who goes above and beyond to assist you, you’re more likely to remember that positive experience and associate it with the brand, and that’s when the magic happens, positive branding. 

Let’s not forget about social media.

In today’s world, customers are quick to take to social media to share their experiences with a brand - both good and bad. By providing excellent customer service on social media, companies can not only address any negative feedback but also showcase their dedication to their customers. Plus, when potential customers see how a company responds to negative comments, it can build trust and show that the company cares about its customers’ satisfaction. 

But it’s not just about fixing problems. 

Proactive customer service can also make a big impact. For example, sending personalized messages to customers on their birthdays or providing recommendations based on their previous purchases can go a long way in building connections with your brand. These small interactions show customers that they are valued as individuals, not just another number in a sales report. 

All in all, customer service is a crucial aspect of building and maintaining a brand. By providing excellent service, companies can build trust, create loyal customers, and establish a positive reputation. So let’s remember to treat our customers like people, not just assets, and make every interaction count!

Is your brand original? Maybe that matters, maybe not; come back next week to find out.

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