Search Engine Results Page (SERP)

7 Digital Marketing Terms You Need to Understand to Grow Your Business: Week 2

Have you Googled yourself lately, or as my kids say, “searched up” yourself? Take a moment and search for your and your company's names, then come back and finish reading.  

SERP, Search Engine Results Page, is all the information the search engine returns after a user submits a search query. This information includes organic search results, paid search, and pay-per-click (PPC) ads.  We will cover both in this series; watch for next week's tip on Pay Per Click (PPC)

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