On Brand
Trends, client successes, our thoughts on what makes a brand great and a little fun peppered in.
Want branding and marketing knowledge dropped in your inbox once in a while?
7 Digital Marketing Terms You Need to Understand to Grow Your Business
Are you a business owner or leader looking to understand marketing better? If so, you've come to the right place! In my second series of 2023, we'll discuss seven marketing terms you should know and understand to grow your business and be clear when your marketing staff talks about them.
Branding an Ultra Marathon, Not a Sprint
Does your organization have the mental toughness and grit to stay the course and keep moving forward with your branding?
New Creative Marketing Venture Launches in Western Suburbs
We've officially launched our new marketing agency, Plaid Moose Creative!
Our mission is simple—to help you stand out from the crowd. We know how hard it is to get noticed in this day and age, but we also know that once you do get noticed, it's all worth it!
Add Another Audit to the Mix
There is no such thing as too much work to keep your brand clean and professional. And remember that even if this seems like a lot of work, it's worth it. Your customers will appreciate knowing they're dealing with a company that takes pride in its appearance.
Marketers, Find a Better Way
Spend the time developing your brand standards and guidelines, get everyone to agree to them, and then only deviate from them once the organization undergoes a rebranding process, if and when that makes sense.