Don't worry so much about whether or not you're original.

Not everyone can be a Plaid Moose, but everyone can be unique. How do we achieve this elusive quality? It’s not as simple as slapping a funky logo on your business cards and calling it a day. Being unique is a byproduct of having a clear vision, a plan, and a deep understanding of who you are as a brand.  

Originality is not a goal. It is a byproduct of having a clear vision.

The more concentrated your vision, the more unique your brand will become. It's essential to keep in mind that all brands are a series of choices that lead up to one specific outcome: how your company is perceived by customers, employees, and investors alike. Do we want to be known for our outstanding customer service or cutting-edge technology? Are we full of character or a more straightforward, no-nonsense type? These choices represent the personality of the people behind them and their intended intent—which can reinforce or contradict those personalities at any time. 

So, how can we ensure that our brand stays true to itself?

We need to ensure that we communicate across the board. This means making sure everyone within your business shares the same clear and well-defined vision. It’s important that everyone knows precisely what you want to achieve and what your brand represents. This should encompass all aspects of your business, from the language used in your marketing materials to how you treat your employees. 

Being unique is not just a matter of chance or luck. It’s all about making thoughtful decisions that reflect your brand’s vision and personality. So, let’s embrace our individuality, take ownership of our brand, and create something truly special. 

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