7 Digital Marketing Terms You Need to Understand to Grow Your Business

Are you a business owner or leader looking to understand marketing better? If so, you've come to the right place! In our second series of 2023, we'll discuss seven marketing terms you should know and understand to grow your business and be clear when your marketing staff talks about them. 

Over the next seven weeks, I will be dropping knowledge on; SEO, SERP, PPC, CPM, A/B Testing, and CPA; these terms are essential for any business looking to up its marketing game. By the time you're done in the next seven weeks, you'll have a better understanding of the fundamental concepts of traditional and digital marketing that are necessary for your business's success.

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