Search Engine Optimization (SEO)

7 Digital Marketing Terms You Need to Understand to Grow Your Business: Week 1

SEO is part of the recipe for success in the constant battle to be found online. So, what is SEO, Search Engine Optimization? This term refers to all strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement on the search results page of a search engine (SERP), which we will talk about next week. 

It’s crucial for businesses with an online presence, and we think all companies should understand the power of SEO to make their website more visible to current and potential customers. 

The right combination of design, content, and targeting will help ensure that your SEO is successful and your brand stands out from the competition. Good SEO should also consider long-term objectives such as brand building - what message are you sending through your design and content? SEO can also help drive organic traffic to your site, as well as establish credibility and trustworthiness in your brand among potential customers. All these elements should come together in order to grow your business through digital marketing channels effectively.

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