A/B Testing

7 Digital Marketing Terms You Need to Understand to Grow Your Business: Week 6

Simply put, A/B testing is a way to compare which message, design, or placement generates the best response.  A/B testing is also known as split testing. 

It is a marketing experiment where you split your audience into multiple groups to test a variation of a campaign or message. Testing helps you determine which version performs better. For example, you can show version A to a quarter of your prospects and B to another quarter. The best-performing version this shared with the remaining 50% of your audience. 

If you want to dig into this topic, visit the Harvard Business Reviews article A Refresher on A/B Testing by Amy Gallo.  The report is from 2017, but the information contained still holds today.     

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