The best companies know that branding is not just something you figure out over lunch.
Branding, It’s the company's reputation, the public perception of your organization, and it's what people envision when they think of your company. It’s not something you figure out at your 12 o’clock lunch meeting with your favorite team members. Branding takes time and a thoughtful approach to represent your company and its people best.
A brand is not just a logo or slogan; it's much more than that.
In its simplest form, branding is what you say about yourself versus what people say about you—or better yet, what people say about themselves when they use your products or services. If we could all be so lucky! Branding is all about creating an idea that resonates with your target audience. Do you want to be known as the company that refuses to accommodate with the times? Or are you the company consumers seek for new and exciting things? Whatever you choose, stick with it because, most importantly, consumers are looking for brands that are dependable.
If you’re new here and you need some help on how to find your brand, don’t worry we’ve got you.
Eight tips for finding the right brand:
Define it! Start by defining what you offer and what your company stands for. Values, mission, and target audience.
Research it! Who is your competition, and what are they up to? It’s important to know how you can differentiate yourself and STAND OUT FROM THE CROWD.
Develop a brand strategy. Create a comprehensive brand strategy that outlines your messaging, positioning, and visual identity.
Choose your name. Your name should be memorable, easy to remember/pronounce, and relevant to your business and consumers.
Design your brand standards, or come to people like us to help you.
Create a brand voice. Understand how you want your brand to sound to customers, and get good at talking to them that way.
Test it! We all have those days where we think our idea is gold when in reality, it’s not. Find people you trust and test out your new brand before you spend time and money pushing a brand people won’t like.
Last but not least, be consistent with your brand. Your audience should be able to identify your branding because they’ve seen it many times. You want to create an image in their minds that doesn’t differ.
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