On Brand
Trends, client successes, our thoughts on what makes a brand great and a little fun peppered in.
Want branding and marketing knowledge dropped in your inbox once in a while?
Branding an Ultra Marathon, Not a Sprint
Does your organization have the mental toughness and grit to stay the course and keep moving forward with your branding?
What does it mean to be On Brand?
Being On Brand is being authentic and consistent. Over the next 12 weeks, we will share a series of short posts and information that helps answer the question, what does it mean to be On Brand?
New Creative Marketing Venture Launches in Western Suburbs
We've officially launched our new marketing agency, Plaid Moose Creative!
Our mission is simple—to help you stand out from the crowd. We know how hard it is to get noticed in this day and age, but we also know that once you do get noticed, it's all worth it!
Add Another Audit to the Mix
There is no such thing as too much work to keep your brand clean and professional. And remember that even if this seems like a lot of work, it's worth it. Your customers will appreciate knowing they're dealing with a company that takes pride in its appearance.
Marketers, Find a Better Way
Spend the time developing your brand standards and guidelines, get everyone to agree to them, and then only deviate from them once the organization undergoes a rebranding process, if and when that makes sense.