Pay Per Click (PPC)

7 Digital Marketing Terms You Need to Understand to Grow Your Business: Week 3

In online marketing, yes, you sometimes have to pay to get traffic to your website; that is where PPC or Pay Per Click comes in. For example, when you Google something, the Sponsored results you get at the top of the page are PPC, as are the ads you see on other websites, you know, the ones that creep you out a little and follow. It’s an effective way for businesses to get more clicks on their products and services by targeting those who have already expressed an interest in similar products or services.  It's a great marketing tool because it increases brand awareness as people become aware of different products and services being advertised. However, it can be expensive if misused, as businesses can quickly lose money if they don't know how to use it properly. 

So how do you ensure success with the Pay Per Click tool? Understanding which keywords you should use to target the right audience and how much you should invest in each campaign. It's also necessary to monitor your campaigns' performance so mistakes can be fixed and changed quickly. Ultimately, marketing strategies should always be specific to fit the business's needs so that you can reach the right people with your message and ensure a good return on investment. Next week we will cover Cost Per Click (CPC), so you learn what these clicks and visits to your website will cost you and how to set a budget. 

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