You can have the best product or service in the world. You can have the best company name, logo, and brand, but none of that matters if you can't be found online. This is where content marketing comes into play and helps you with your SEO (search engine optimization) efforts.

We buy from people and companies we like; that is common sense. Why do we like them? Because we trust them, we know that the product or service will solve our problem and do what the salesperson has told us it will do.

Your content has worked and is generating leads, and more leads in the funnel equals more opportunities for your business to generate sales. It’s also important to consider how to use content marketing to continue pushing those leads further down the funnel.

Showcasing your expertise, teaching, and educating others about what you know all lead to more qualified leads. You know your sales staff will love more leads for your company!

Who doesn't want to learn something new? Life-long learning is something we all should strive to accomplish. You can share your knowledge to help others learn just like you have the expertise. Know your craft so well that you can teach it to others simply and easily.

Who doesn't want to learn something new? Life-long learning is something we all should strive to accomplish. You can share your knowledge to help others learn just like you have the expertise. Know your craft so well that you can teach it to others simply and easily.

What is your expertise? What has your life experience prepared you to do better than anyone else? Tell the world if you don't. No one else will.

Who doesn't like a great story? This love of a great story is exactly why we enjoy a great movie or a book. Your personal and company story is unique; share it.

Are you sick of being targeted by ads following you around the internet? Then so are your customers. That's why content marketing has become a popular option for businesses today.

Cost Per Acquisition, or "CPA," is a marketing metric that measures the aggregate cost to acquire a paying customer. Best practices tell us this metric should be calculated per campaign or channel level. This financial metric should correspond directly to measuring the revenue impact of specific marketing campaigns and efforts.

Simply put, A/B testing is a way to compare which message, design, or placement generates the best response. A/B testing is also known as split testing.

You know about Pay Per Click (PPC) and Cost-per-click (CPC); now let's learn about Cost Per Thousand, referred to as CPM or cost per mille. CPM indicates the price of 1,000 advertisement impressions on one web page. Google Ads, which I'm familiar with, works on both a CPM and CPC model.

Cost-per-click (CPC) bidding means that you pay for each click on your ads. Think of it this way, how much are you willing to pay for someone to walk into your digital store? Then, once they arrive, it's up to you to keep them engaged or on a journey to becoming your customer.

In online marketing, yes, you sometimes have to pay to get traffic to your website; that is where PPC or Pay Per Click comes in.

Have you Googled yourself lately, or as my kids say, “searched up” yourself? Take a moment and search for your and your company's names, then come back and read this.

SEO is part of the recipe for success in the constant battle to be found online. So, what is SEO, Search Engine Optimization? This term refers to all strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement on the search results page of a search engine (SERP), which we will talk about next week.