On Brand
On Brand Blog is where we share Plaid Moose news, client updates, our thoughts on what makes a brand great and how to create content that resonates with your audience.
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The best companies know that branding is not just something you figure out over lunch.
Branding, It’s the company's reputation, it’s the public perception of your organization, and it's what people think when they think of your company.
A brand is not just a logo or slogan; it's much more than that.
Don't worry so much about whether or not you're original.
Not everyone can be a Plaid Moose, but everyone can be unique.
Customer service is another way companies can demonstrate their brand values.
Excellent customer service can build trust between consumers and brands, which leads many buyers back into stores repeatedly (and ultimately increases sales).
Companies need to be brands that speak in the way their customers speak.
So what comes to mind when thinking about a brand like Starbucks? The first thing is an urban scene with many people on laptops, drinking coffee, and having meetings. That’s their voice!
Brands must communicate specific things to their customers.
A brand is a promise you make to your customers about what you will do for them. It’s how you want them to view your company
You could have a great product, but you need an excellent name to get noticed.
You've got a product that will change the world, and you want everyone to know about it, but customers will only notice if you have a good name for your company or product.
How do customers figure out who's being real and who isn't?
At first glance, a brand is simply an image or idea that consumers have about the products or services of a company. But when we dig deeper into this notion of "brand awareness," we find something more profound.
Trust and Consistency are Key to an Authentic Brand
Customers trust brands that are authentic, consistent, and reliable. They also tend to trust people more than other marketing materials, including advertisements and commercials.
Four Things a Company needs to be "on brand."
For my fourth message in the On Brand Series, we have a list of four things for your knowledge base; see what we did there?
The most important thing to understand about your brand is your goals.
To understand your brand, you must look at it from all sides. This means understanding your goals as a company, goals for your brand, how people perceive it, and what customers want and expect from you.
Be Authentic and Consistent to build your brand
It’s my humble opinion that it’s best to focus on being yourself and being consistent. This will help you build trust with current and potential customers.
Branding an Ultra Marathon, Not a Sprint
Does your organization have the mental toughness and grit to stay the course and keep moving forward with your branding?
What does it mean to be On Brand?
Being On Brand is being authentic and consistent. Over the next 12 weeks, we will share a series of short posts and information that helps answer the question, what does it mean to be On Brand?
Add Another Audit to the Mix
There is no such thing as too much work to keep your brand clean and professional. And remember that even if this seems like a lot of work, it's worth it. Your customers will appreciate knowing they're dealing with a company that takes pride in its appearance.
Marketers, Find a Better Way
Spend the time developing your brand standards and guidelines, get everyone to agree to them, and then only deviate from them once the organization undergoes a rebranding process, if and when that makes sense.