The Executive Guide to Creating an Effective Marketing Plan on a Budget

The Executive Summary

Creating an effective marketing plan on a budget is essential for businesses of all sizes to reach their goals. An effective marketing plan should begin with an executive summary that outlines everything in the plan, including the company's mission, vision, and values. It should also Identify the target market and competition and present the company’s marketing goals, strategy, and budget. 

Think of this as the CliffsNotes version of the plan, it should be easy to understand and follow, if you want to know if your executive summary hits the mark, just let your CFO give it a read. If they understand it, everyone else will.

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