The Executive's Guide to Creating an Effective Marketing Plan on a Budget

Marketing Goals

Identifying the market and target customers are also important for setting marketing goals. By understanding the market and your target customer, you can create marketing goals focusing on their needs and interests. This will help you better understand the best way to reach your target customer and the type of message that resonates with them, ultimately making your marketing goals easier to reach. 

When setting your specific marketing goals – what do you hope to achieve? By setting clear objectives for what you want to accomplish through marketing, you can develop tactics and strategies that support these objectives.

Another critical component of setting goals is establishing how you plan to measure them. If you do not have a method for evaluating them, how will you know whether you're meeting your objectives?

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