The Executive's Guide to Creating an Effective Marketing Plan on a Budget

Marketing Strategy

Next, define your overall marketing strategy – including search engine optimization (SEO), social media, content creation, advertising, direct mail, video, and more. Each of these tactics should be considered in relation to the budget available and the desired outcome. 

Your strategy should address critical questions: How will you attract new customers? What channels will be used to reach the target customer? How will you position your product or service in the market? What competitive advantage does your product or service provide? As you develop a marketing strategy, Identify the market and competition to understand which other products or services may be competing with yours. This will enable you to understand the target customer’s needs and wants, which will position you as a leader in the market.

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