The Comeback of Print Marketing: Week 7

Increased Engagement

Engagement is not just for your website, nor is it just for prospecting. Direct mail is a perfect way to keep your current customers returning and create loyalty to your brand.   Direct mail can be used as an effective reminder service or to provide special offers that will drive repeat business. You can use the power of imagery, special messages, or any other creative touches to really stand out among competitors and make sure that your message gets noticed.

Who doesn't like being rewarded for loyalty? Print material is an excellent marketing tactic to reward returning customers with discounts or exclusive deals. This builds a relationship between you and your customer base so they feel appreciated and engaged with your company on a personal level. 

It's important to remember that while digital marketing has merits, there are still some things that print material does better - such as creating more engagement between you and your customers. Use print marketing wisely, and you'll see great returns!

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