The Secret Guide to Social Media: TikTok
How to Utilize Your Social Media Platforms:
Now, the platform you have all been waiting for. Its rapidly growing user base has become an influential space for viral trends and challenges. I’ve seen a significant hesitation from businesses with this platform, which I’m guessing stems from unfamiliarity and misinformation about the demographic of TikTok. TikTok is not just for teenagers. Yes, the app started with dancing videos that were quite cringeworthy, but it has grown into a full-blown marketing gold mine. The current demographics of TikTok have about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16 and 24. 26% are between the ages of 25 and 44. This is a large percentage of businesses' target market that is sadly being untapped.
Here are some tips and tricks to getting started on TikTok.
Be Authentic: First and foremost, keep it authentic. TikTok users appreciate genuine content, so showcase the human side of your business.
Trends are Huge: Embrace trends and challenges but put your unique spin on them to make your brand stand out.
Consistency is Key: Establish a regular posting schedule to engage your audience. A consistent video cadence will increase your impressions more than any other tactic.
Be Clever: Use catchy, concise captions and leverage popular hashtags to increase discoverability.
Over Communicate: Engage with your audience through comments and duets, fostering a sense of community.
Watch the Data: Monitor analytics to understand what works and refine your strategy accordingly.
Be Original: Don't be afraid to showcase your creativity – TikTok is all about having fun, so let your brand's personality shine!
TikTok presents a unique opportunity for businesses to showcase their brand in a fun and engaging manner. If TikTok is still something that seems daunting to you or your business, well, hey just reach out to us!
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Statistics and Data by Wallaroo Media.
