The Comeback of Print Marketing: Week 5

Measurable Results

We all want to know that our marketing is effective. How will you measure the results of your direct mail campaign if you don't have clicks to count? This is where good tracking comes into play. You can track the success of a print campaign using postcards, door hangers, or flyers by including unique codes and call tracking phone numbers. These will allow you to accurately track which campaigns bring in leads, customers, and increased sales. This information can be used to determine which campaigns work and which ones need improvement. Additionally, using targeted direct mailings has yielded a much higher response rate than digital campaigns, showing just how powerful traditional print marketing can be.

Another option to ensure your tracking effectiveness is to use discount or coupon codes. That way, when someone redeems their offer at checkout, you can trace it back to the original advertisement that was sent to them there. But with digital marketing, it's easy for potential customers to forget about an ad after seeing it only once, leading to fewer conversions. However, with print marketing, people are more likely to keep the item around since it's tangible - perhaps on their refrigerator or bulletin board - giving them more time to ponder purchasing. Not only does this increase the chances for conversions, but it also increases brand recognition and trust. Print marketing should still be considered an integral part of any comprehensive business marketing strategy.

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