The Comeback of Print Marketing: Week 4

A Personal Touch

When was the last time you got a handwritten note? I’m guessing it's been a while. In this era where emails, texts, and instant messaging are so easily accessible, it can be hard to differentiate yourself. With direct mail marketing, there’s something special about receiving an envelope with a handwritten note and a tangible item such as a brochure or catalog. It provides an old-school, personal touch that has become increasingly rare in today’s digital age. This physical connection allows businesses to create memorable customer interactions and separate themselves from the competition. Additionally, research shows that 83% of consumers prefer to receive mailings that contain something they can physically hold.

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