The Comeback of Print Marketing: Week 3

Targeted Messaging

Digital printing has been a game changer for direct mail. Now just like email, each message can be unique to your prospects. There is something special about receiving a personally addressed mailer, which makes your prospects feel valued and appreciated. It's important to remember that direct mail isn't just valid for advertisements; it's also great for creating customer loyalty. You can use customized mailers to keep current customers engaged, reward them for loyalty, and introduce them to new products and services. This could include things like coupons, special offers, newsletters, or thank-you notes. Investing in quality customized mailers shows customers you care and value their business. Lastly, these mailers offer the added bonus of being able to drive customers directly to your website or store to purchase. By including trackable codes or URLs on these mailers, customers can easily access your online presence. They have the ability to go from paper to digital with one click. It’s an easy way to get consumers into your funnel as they become further educated and interested in what you have to offer. Also, there are few better ways to show your appreciation than by sending them personalized letters or cards through the post. In addition to building relationships, they can help ensure more repeat purchases down the road.

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