What does it mean to be On Brand?
My brand is a means of communication between myself and other people. In fact, my brand is more important than anything else in this world. Many things make up a person's brand or identity: appearance, background, education level, family history, etc. But none of those things matter when you meet for the first time. This is the same as your business's brand, identity, and image.
For example, if I tell someone that, along with my business partner Greg that, we own and operate a marketing and creative agency but do not mention we also share a common love of lakes, boating, and all things related to Minnesota outdoors and water sports (or even worse if they find out after meeting me), then there is no way we would ever connect on a deeper level. You see, something was missing from our conversation. If, however, after talking with me for a while, this person finds out that we share a common love for Minnesota lakes, then suddenly, something else is connecting us besides our potential business relationship.
Being On Brand is being authentic and consistent. Over the next 12 weeks, we will share a series of short posts and information that helps answer the question, what does it mean to be On Brand?
Next week we will be sharing a few tips on how can companies and individuals build a clear and consistent brand.
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About the Author
Beitler founded Cooks Bay Marketing, now Plaid Moose Creative, a boutique creative services, and marketing firm, in 2014. Before launching her marketing firm, Tiffany worked in corporate marketing roles at Korn/Ferry International and SuperValu, a Twin Cities Fortune 500 company. She also wrote and self-published the book Lake Minnetonka Eats.
Tiffany has a Bachelor of Science degree in Marketing and Entrepreneurial Management from the Carlson School of Management and an MBA from the Opus College of Business at the University of St. Thomas.