10 Compelling Reasons to Use Content Marketing: Week 6

Showcasing your expertise, teaching, and educating others about what you know all lead to more qualified leads. You know your sales staff will love more leads for your company! 

When potential customers view your content marketing as helpful information, they will likely take the next step and contact you. Additionally, content marketing provides a valuable touchpoint with potential customers who may not be ready to buy yet. Your content can help them learn about the problem they're trying to solve and how you can help them. 

You create an invaluable connection with those who could eventually become paying customers. You'll also build credibility in your industry; when you consistently provide thoughtful pieces on the topics relevant to your business, people are more likely to trust you as an expert. With well-written content backed by research and statistics, your readers will consider you an authority in your field. Quality content has a remarkable shelf life; just think about how much time someone might spend pouring over one well-crafted post. As it progresses around social media and other digital channels, it will continue attracting readers for many months or even years after it's published!

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