Why Direct Mail is Making a Resurgence

Direct mail and print marketing have been around for decades, but it can be easy to forget just how powerful these strategies can be. In recent years, digital marketing has become increasingly popular; who wants to run an old direct mail print campaign anymore? Probably not your marketing intern. But consider your audience before you cast aside print and direct mail.  Print marketing is making a comeback and proving that it is still an effective way to reach customers. In this blog post, we’ll explore why direct mail is making a resurgence and why it remains an important part of any marketing strategy.

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